Mckinsey's Digital Capability Definition
Is our data ecosystem comprehensive? Have we built a strong data infrastructure with robust analytics? Do we approach customers with a 360° view when targeting our products and services?
Integrated customer experience¶
Are we able to focus on customer-centric design? Are we optimizing our customer’s decision journey?
Are we leveraging digital for our marketing processes and Key Performance Indicator measurement? Are we leveraging performance marketing channels and techniques?
Are the organization’s sales and service interactions digitized? Are fulfillment processes streamlined and automated?
Is the organization’s IT architecture flexible? Can it scale? How vulnerable is our cybersecurity? Are we utilizing agile methodologies?
Does the organization’s culture, governance, and strategy allow for digital innovation?