Reasoning #277
6-3-5 Brainwriting /改善风暴用的工具
30%
描述
6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique1 aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968.[2]
In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes, this is also the etymology of the methodology’s name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes. The technique is applied in various sectors but mainly in business, marketing, design, writing as well as everyday real life situations.[1]. https://en.wikipedia.org/wiki/6-3-5_Brainwriting
6-3-5脑力写作(或635方法,方法635)是一种群体结构的脑力激荡技术1,旨在通过激发伯恩德·罗尔巴赫(Bernd Rohrbach)的创造力来辅助创新过程,该发明最初是在德国销售杂志《 Absatzwirtschaft》上发表的。 1968. [2]
简而言之,它由主持人监督的6名参与者组成,他们需要在5分钟内在特定工作表上写下3个想法,这也是该方法名称的词源。经过6个回合后,参与者交换工作表并将其传递给坐在右边的团队成员的结果是,在30分钟内产生了108个想法。该技术应用于各个领域,但主要应用于商业,市场营销,设计,写作以及日常生活中。
未来改善家的敏捷看板是个很好的brainwriting的工具,我们会在改善风暴阶段用于打开行业、组织、学科、知识的边界,来创造性的问题定义与解决。
Brainwriting的大致程序:
source:作者:伍忠賢, 王健彬